Who Uses SMS?
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Mobile Trends & Realities
• More than 250 million U.S. mobile phone subscribers (3 billion globally)
• Mobile penetration in the U.S. surpassed 80% in 2007 (75% globally by 2011)
• 95% of mobile devices are SMS capable
• More than 30 billion text messages are sent each month
• 20% of U.S. mobile phone owners regularly use the mobile web
• 51% (28 million) of all mobile customers are open to mobile ads
• 89% of all major global brands will market via mobile by 2008
• Mobile marketing has a read rate of 95%. Paper advertising 2%, email 8%.
Metrics from CTIA, Informa, ABI Research, Juniper Research, M:Metrics, eMarketers and Portio Research